Olivia Newton-John has been a supporter of the Animals Asia organisation for quite a number of years. Animals Asia is passionate about ending the bear bile trade and bear bile farming. In several Asian countries moon bears, sun bears and brown bears are kept on bile farms. The organisation aims to rescue as many of them as possible. In 2014 Olivia recorded a video message for their campaign Piece by Piece. Apart from Olivia Animal Asia has many other celebrity supporters such as Ricky Gervais, Dame Judi Dench, Ali McGraw, Alicia Silverstone and the cast of Downton Abbey.